The Dekken-Med Approach
We know that you’ll have many considerations in mind, whether you are setting up a new business or want a fresh approach to your existing one, which is why we’ll do our best to provide you with a carefully-planned and well-executed launch strategy while you concentrate on those aspects that you know best.
Dekken-Med is a talented and friendly team of professionals with complementary skills in marketing, design, advertising and communications – all of which are essential in getting a new venture up and running and in kick starting an existing business.
We work closely with a wide range of clients, from private clinics to cosmetic laser manufacturers, and are helping a growing number of private healthcare businesses to become established rapidly and successfully in their chosen markets.
In each case, our first priority is to establish a strong partnership with each client as we develop and agree a specific strategy for their business. From that point on, we expect the quality of our work – and the results it brings – to become the foundation of our future relationship with them.
The package of work we undertake for every new client will be developed specifically for them, but is likely to include:
New Identity
We offer advice and recommendations on the name of the new business. We’ll design a new identity logo for your clinic, provide a selection of options and carry out a trademark search in order to establish that the name does not infringe the copyright of any other companies operating in the same business.
Stationery
We’ll design and print, using your new image and logo, appointment cards, business cards, letterhead and compliment slips.
Practice leaflets
This will outline the treatments that you offer and convey a sense of your ethos to reassure potential clients of your professionalism and qualifications, whilst having a personal touch with staff and location pictures and maps for how to find you.
‘Silent salesman’ unique leaflet holders
These unique acrylic leaflet holders with your leaflets can be used in other sympathetic venues
Promotional poster
You can display these in local businesses, perhaps offering them some incentive for every prospective customer that comes from them.
Targeted door drop promotion
We provide marketing consultancy to help you identify the most appropriate target markets for your business. This involves distribution to c. 45,000 households.
Advertising
We will discuss with you (taking into account your local knowledge) your local publications and decide which ones will be best to advertise in. We will draw on our expertise and experience to ensure that you only appear in media that will build on and consolidate your new image and help to drive potential customers to you.
Launch PR
Advice and delivery of launch activities, including press releases and special events (if required).
Yellow Pages
We will recommend which directory to advertise in to help ensure that you are visible to potential customers.
Web site
Design, development and hosting of a website designed to drive business to you. We will also purchase the relevant URLs.
Display material
Display material for open days and seminars
At every stage we’ll keep you fully informed on progress, and no decisions will be made without your full approval.
We expect the quality of our work – and the results it brings – to be the foundation of our relationship.